Michael Reuter
Hotel & Tourism Consulting

Mountain Snowmobile Safari & Northern Lights For decades, the hotel playbook in the Nordic region has been clear: create the perfect fixed package. The "Winter Wonderland Getaway," the "Midsummer Spa Escape," the "Two-Night City Break with Breakfast." These bundles are familiar, comfortable, and easy to manage. They’ve served our industry well, providing predictable value for guests and streamlined operations for us. But a shift is underway. A new generation of travellers, co

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Nordic Tech Showdown: Profitroom vs. Picasso vs. Book Visit The Nordic hotel landscape - with its dramatic seasonal shifts, remote...